Pink Floyd Virtual Goods

Development, licensing and execution of a virtual goods merchandising program for Pink Floyd across multiple platforms, the largest of which was IMVU, an early virtual world and metaverse game.

On behalf of the band’s management team and official merchandising agent, we negotiated licensing agreements across several platforms and worked with third party creators to design and develop the actual goods.

Tens of thousands of items were ultimately designed by professional designers and user/in-game creators.